Tolisa T. Abrams.
Experiential Marketing×Branded Content×Brand Experience

The best brand stories aren't told. They're experienced.

I lead experiential marketing, branded content, live events, and cultural programming, bridging creative vision and real-world execution.

See the work Let's talk
Based in New York
Experience 7+ years in production and brand experience
Across Physical, live, and content
Awards 4 Telly Awards, Shorty Awards Honoree
Built for experiences

Creative thinking

Translating brand objectives into ideas worth experiencing.

Cultural awareness

Reading the culture to find where a brand belongs in it.

Production expertise

Turning ambitious ideas into seamless execution at scale.

Selected Work

A selection of experiences and series content I've led for brands and entertainment properties.

Live conversation on the REVOLT House stage at SXSW, with a DJ and crowd
01 · REVOLT × SXSW

REVOLT House at SXSW

REVOLT's living room on the SXSW stage, where hip hop's next wave meets its legends.

Austin, TX · 2023 Relaunch to Present
Role: Production operations lead, REVOLT · Creative lead, via Rare Occasion
Performers: Key Glock, The Lox, BigXThaPlug, Max B, Skilla Baby, and more
▶︎ Watch on Instagram
Brand objective

Put sponsors inside the culture, not just on the banner.

Cultural insight

Fans want to find the next star first and see the legends get their flowers.

What it took

Orchestrating every moving piece behind the experience, from sponsor integration and artist coordination to fabrication, vendors, show flow, and full budget management, across the entire production lifecycle.

Impact

2,000+Guests every year. 6 brand partners and counting, including Ally, Verizon, and Rockstar Energy. Featured on Yahoo Entertainment and named a hip hop pick in Soho House's SXSW guide.

Bet On Black: Next Gen key art featuring the host and cast seated in a theater
02 · REVOLT × Target

Bet On Black: Next Gen

Six HBCU founders, five stages, $500K on the line. Bet On Black doesn't find the next Black entrepreneur. It builds them.

Docu-Competition Series · Season 6 · Sponsored by Target · Premieres 10.19.26
Role: Production operations lead
▶︎ Watch on Instagram
Brand objective

Prove Target's commitment to Black business through access, capital, and visibility.

Cultural insight

Brilliant founders leave college with ideas but without access.

What it took

Steering a five-episode docu-competition from development to delivery, aligning Target, talent, six founders, and production around one story, on budget and on schedule.

Impact

$500KOpportunity fund deployed across the season. Target renewed for Season 6.

Two students holding Back In Session HBCU Tour 2024 shirts in front of the merch wall
03 · REVOLT × Verizon

Back In Session Concert Tour

Verizon's welcome back to campus, taken on the road. Three HBCU cities, one stage, and headliner Luh Tyler meeting fans at every stop.

Role: Production operations lead
HBCU Concert Tour · DC, Houston, AtlantaResult: 3,000+ HBCU students and Gen Z fans across three cities, 1,000+ at every stop
▶︎ Watch on REVOLT
Visitors viewing an EBONY cover painting at Prizm Art Fair
04 · REVOLT × Art Basel

Prizm Art Fair at Art Basel

A Miami Art Week fair built around the “Architecture of Liberation,” with artists from Guyana, Kenya, Nigeria, South Africa, and the U.S.

Role: Production operations lead
Art and Culture Activation · Sponsored by Total Wireless and PhiloResult: 1,000+ attendees, 50+ artists, 75% of art sold
▶︎ Watch on REVOLT
Aerial view of crowds between the REVOLT Stage and Culture Studio buildings at Revolt World
05 · REVOLT

Revolt World Festival

Three days celebrating Black culture through entertainment, education, and connection, from live concerts to masterclasses to rooms built for networking.

Role: Production operations and sponsorships
FestivalResult: 10,000+ attendees, 10+ sponsors, 25+ panels
▶︎ Watch on Instagram
Guest in Derby attire in front of the EBONY Sensory Soirée wall with framed horse racing history photos
06 · EBONY × Louisville

EBONY Sensory Soirée

Kentucky Derby energy in the heart of Brooklyn, with music, curated bites, and moments designed for every sense.

Role: Creative lead, via Rare Occasion
Immersive Brand EventResult: 13K+ impressions
▶︎ Watch on Instagram
Smiling guest gesturing to an EBONY-branded hood dryer beneath the At The Salon sign
07 · EBONY

EBONY Beauty & Grooming Awards

EBONY's annual awards for the best in Black beauty and grooming, reimagined as a NYC salon where community and culture meet.

Role: Creative lead, via Rare Occasion
Intimate Influencer EventResult: 15K impressions
▶︎ Watch on Instagram
Game Cave Morris Brown College Makeover Edition key art featuring Davon Johnson and Ms. Basketball, with the McDonald's logo
08 · REVOLT × McDonald's

Game Cave: Morris Brown College Makeover Edition

Morris Brown's eSports lab, the first at an HBCU, rebuilt and revealed on screen by set designer Davon Johnson and gaming consultant Ms. Basketball.

Role: Production operations lead
Branded Content SeriesResult: Lab renovated, plus a $25K donation to sustain its mission
▶︎ Watch on REVOLT
Mogul Made key art from Ally in collaboration with the Thurgood Marshall College Fund, with four smiling cast members
09 · Ally × Thurgood Marshall College Fund

Moguls in the Making: Mogul Made

A look back at five years of Ally's Moguls in the Making, celebrating the HBCU founders and community-driven ideas it helped launch.

Role: Production operations lead
Branded Content SeriesResult: Repeat partner. Ally returned to build a new docuseries
▶︎ Watch on YouTube
Bet On Black: Visions to Ventures key art with the cast framing the title, powered by Target
10 · REVOLT × Target

Bet On Black: Visions to Ventures

An entrepreneurial blueprint for HBCU founders, unlocking the cheat codes behind iconic Black-led empires.

Role: Production operations lead
Branded Content Series · Season 5 · Powered by TargetResult: 3 Telly Awards: Silver, Game Show & Competition; Silver, Business & Entrepreneurship; Bronze, Series: DEI. Renewed by Target for Season 6
▶︎ Watch on REVOLT
The Link Up Season 2 key art, powered by Xfinity, with an artist performing to a dancing crowd
11 · REVOLT × Xfinity

The Link Up

Coco Jones and rising R&B talent revive '90s and 2000s party classics, turning Xfinity's promise of connection into a Black Music Month celebration.

Role: Production operations and talent lead
Branded Content Series · Season 2 · Powered by XfinityResult: Silver Telly Award, Online General: Behind the Scenes. Renewed by Xfinity after Season 1
▶︎ Watch on YouTube
The Link Up Season 1 key art, powered by Xfinity, with two performers on a green screen set beside a vehicle
12 · REVOLT × Xfinity

The Link Up

A four-story brownstone with a different artist on every floor, all linked by Grammy winner Lucky Daye's music and Xfinity's connection.

Role: Production operations and talent lead
Branded Content Series · Season 1 · Powered by XfinityResult: Shorty Awards Honoree. Launched a three-season Xfinity franchise
▶︎ Watch on REVOLT

The story a brand wants to tell. The experience it wants people to have.

My strength is understanding both, then translating that vision into something tangible.

The through-line: brand storytelling through experiences and content
The why

Brand storytelling

Every decision starts with the story the brand needs to tell.

The what

Creative and strategic thinking

Shaping the idea around the audience and the cultural moment.

The how

Production

The operational command that turns vision into reality. Aligning creative, production, talent, brand, and business teams around one vision.

Tolisa T. Abrams smiling in a studio portrait

About.

A creative and brand experience professional with Brooklyn roots and a career built around culture, storytelling, and bringing ideas to life.

With a background spanning entertainment, branded content, experiential activations, and live events, I’ve spent my career turning creative ideas into experiences people can actually see, feel, and remember.

I bring a creative perspective backed by real-world production experience, understanding both the vision behind an idea and what it takes to bring that vision to life.

I’m interested in the ideas that shape culture, the experiences that make people feel something, and the work that makes brands worth remembering.

Today, I’m Brand Experience Manager at REVOLT and its agency Six Zeros, and the founder of Rare Occasion, a creative experiential company behind culture-driven events and brand experiences.

B.A. Communications · Howard University

Areas of expertise
Experiential marketing Branded content Live events and programming Cultural programming Brand partnerships Audience-facing campaigns Experience strategy and concept development Sponsorship strategy and activation Talent and artist relations Cross-functional team leadership Budget and P&L management Production workflow optimization
Contact

Let's build the next one.

Creative thinking. Cultural awareness. Production expertise. Built for experiences.

Open to roles across
Experiential Marketing Brand Experience Branded Content Integrated Marketing Creative Strategy Cultural Marketing Entertainment Marketing Brand Partnerships Creative Production
Emailtolisaabrams@gmail.com LinkedIn/in/tolisa-abrams ResumeView PDF